As artificial intelligence continues to transform how brands create, connect, and compete, the Philippine Association of National Advertisers (PANA) and Certified Digital Marketer (CDM) will bring together more than 200 brand leaders, marketing decision-makers, and industry innovators for Brand Masters Collab 2026 on Sept. 9 at Makati Diamond Residences.
Carrying the theme “Human Edge: Brand Building in the Age of AI,” the one-day leadership forum will examine a critical question facing marketers today: As AI becomes increasingly capable, what remains uniquely human—and how can brands turn that human advantage into lasting value?
The program brings together an impressive mix of regional and local thought leaders who are actively shaping the future of marketing, technology, creativity, and brand building. The speaker lineup includes Rika Sharma of Kantar, Jess Tang of Mavic AI Singapore, Melissa Daniels of TBWA Singapore, Jerry Hizon of Dentsu Creative, Lester Estrada of P&G, Francis Dy of GCash, Itamar Gero of TrueLogic, Gian dela Rama of Sprout Solutions, and Lizelle Maralag of GMA. Leading the conversations as master moderators are Jon Jon San Agustin of SM Supermalls and Ina Pineda of PLDT.
Together, they will explore how brands can harness AI for scale, speed, personalization, and growth while protecting the creativity, judgment, authenticity, trust, and human connection that give brands their distinctiveness.
A key highlight of the program is the executive panel, “The Human in an AI System,” which will bring leaders together to examine where automation should end and human judgment should begin in protecting brand meaning and authenticity.
More than a traditional conference, Brand Masters Collab 2026 is designed as an interactive leadership experience, combining keynote insights, practical frameworks, collaborative activities, and peer exchange to help marketing leaders translate ideas into more purposeful and effective AI-enabled brand strategies.
“AI is changing the way we work, but technology alone does not build brands that people believe in, remember, and choose. Brand Masters Collab 2026 is an opportunity for the industry to look beyond AI’s capabilities and focus on the human edge that gives brands meaning and relevance,” said Ina Pineda, BMC Chair.
Brand Masters Collab 2026 will take place on Sept. 9, 2026, from 8:00 AM to 5:00 PM at Makati Diamond Residences.
For registration, partnership opportunities, or further information, please visit www.pana.com.ph.
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